Thanh Ha lychee: Vietnam's treasure conquers world markets!

Thanh Ha lychee: Vietnam's treasure conquers world markets!

Vietnam's Thanh Ha lychee, known for its unique flavor and long history, will be featured in high-end supermarket system Mena Gourmet this year. This lychee variety has a tradition dating back over 200 years and comes from Thuy Lam Village in Thanh Ha District, Hai Duong Province. The village's ancient lychee tree was even recognized as "Vietnam's oldest lychee tree" and meets the criteria that led to it being honored as a "Vietnam Heritage Tree". How Vietnam.vn Reportedly, this lychee variety was once presented to the king and gained recognition from President Ho Chi Minh in 1958.

The 2025 harvest should reflect the quintessence of the work of many generations. To promote and distribute the products, Menas Group has announced a strategic cooperation agreement that will see the sale of over ten tons of lychees. The goal is clear: the Thanh Ha lychee should reach the global market and underline the exclusivity of the products.

Market strategy and sales

The Thanh Ha lychee is not only sold in the Menas Mall in Ho Chi Minh City, but also through numerous sales channels in the metropolis. Sales are planned to several large corporations, companies as well as upscale hotels and resorts. To guarantee its exclusive character, the lychee is only available in Mena Gourmet stores. In addition, the sales strategy will be expanded to ten other supermarket chains in Ho Chi Minh City. Customers who are interested in the lychees can also find out more and purchase products via the hotline 081 959 8989.

Ho Chi Minh City, the largest city in Vietnam and a vibrant cultural center in Southeast Asia, plays a key role in this strategic initiative. Over seven million people live in the metropolis, and the city is known for its unique mix of modern high-rises and historic French colonial buildings. How vietnam-urlaub.com describes, the city center, District 1, is a popular attraction with historical landmarks such as Notre Dame Cathedral and the Reunification Palace, a symbol of the end of the Vietnam War. The city is also famous for its diverse street food culture, where dishes such as Bánh Mì and Phở dominate.

Ho Chi Minh City as a sales center

The city offers a variety of shopping options, from luxury malls to traditional markets, such as Ben Thanh Market, known for local products and souvenirs. Night markets such as the Ben Thanh Night Market are also popular places to discover Vietnam's culinary diversity.

With a rapidly growing economy and the pursuit of international connectivity, Ho Chi Minh City is increasingly becoming a center for innovative business opportunities and sustainable urban developments. The combination of traditional heritage and modern business practices could pave the way for Thanh Ha lychee to be present on the international stage.