Traditional company Herzog is fighting for the future: restructuring has started!

Traditional company Herzog is fighting for the future: restructuring has started!

The traditional Herzog company, which was founded in 1902, is facing a fundamental realignment. The company is based in Kirchheim am Neckar, Baden-Württemberg, and is active in the outdoor and motorhome industry. The need for this realignment arises from the long-term economic consequences of the corona pandemic, rising prices and a significant decline in sales. In response, Herzog is using insolvency and restructuring law to reposition itself and make structural changes. The company is supported by the experienced restructuring experts from the law firm Schultze & Braun, under the direction of the insolvency administrator Holger Blümle.

Despite the challenging situation, business operations have so far been maintained without restrictions. The current number of employees is around 60 employees. Employees' wages and salaries are secured for three months through insolvency benefits. The aim of the restructuring measure is to preserve the company and secure as many jobs as possible. Provisional insolvency administrator and managing director Erich Eugen Herzog is currently analyzing the economic situation and examining comprehensive restructuring options.

Investor process and future prospects

An investor process has already been initiated as part of the realignment. Discussions with potential investors have begun and more interested parties are welcome. The goal is to position the company for the future, which could possibly be achieved through a stake in the existing company or integration into a group of companies. The initiative is important not only to stabilize Herzog in the current situation, but also to open up new perspectives for the future.

The challenges Herzog faces are not unique. There has already been a second attempt at restructuring by another family business in the Baden-Württemberg region, which underlines the precarious situation in the industry. The current economic conditions make a rapid and targeted response essential to ensure the survival of the traditional company. Therefore, the course of the restructuring process is of great importance, both for the employees and for the future of the company in the camping, travel and leisure industry.

How fr.de and merkur.de report, it remains to be seen how the discussions with investors and the planned restructuring will develop. The coming months are crucial for the continued existence of Herzog and the future of its employees.