Bietigheim-Bissingen: Why everything is on the rocks in the seventh year!

Bietigheim-Bissingen: Why everything is on the rocks in the seventh year!

In Bietigheim-Bissingen, a change in club life is becoming clear this year: In the “seventh year,” those responsible have decided to end the collaboration with FC Bietigheim-Bissingen. This was influenced by various internal factors and challenges that became apparent over the past few months. Loud LKZ The high loads and the need for fresh air favored this decision.

The decision does not come as a surprise, as many clubs are now looking for new ways to improve their structures and better involve their members. The influence of digital media is also playing an increasingly important role. The Federal Agency for Civic Education emphasizes that social networks are not only communication channels, but also serve as platforms for interaction between clubs and members. The participatory nature of these media gives everyone the opportunity to be an active part of what is happening.

Social networks in club life

Social media such as Facebook, Instagram and TikTok offer clubs the opportunity to increase their reach and address a broader target group. These platforms not only enable contact with existing members, but also address potential new members. Statistics show that over two thirds of Germans use social networks every day, while the marketing effectiveness on these platforms is increasingly rated higher. A survey found that 86 percent of marketers prefer Facebook for their marketing purposes, underscoring the importance of this platform.

With 5.2 billion active social media users worldwide and 61 percent of companies in the EU using social media for communication, the potential of these digital tools for clubs and organizations is clear. Facebook's parent company, Meta, generates the majority of its revenue through personalized advertising and data analysis, which shows that these platforms are also commercially successful when used correctly. The business model is based on the monetization of user activities and the targeted targeting of target groups, which more and more clubs want to use for their purposes.

Outlook for the future

The decision in Bietigheim-Bissingen could be seen as a wake-up call for other clubs that are also looking for new activities and changes. Expertise in the use of modern media can make a decisive difference and possibly lead to the club's dynamic being strengthened. It remains to be seen how other clubs will respond to the challenges of the digital age, especially given the continued development of social networks and their impact on member engagement and club life.