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Hohenloher fruit juices in crisis: The search for investors is ongoing!
Hohenloher Fruchtsafte from Schwäbisch Hall files for bankruptcy. High crop prices are putting a strain on the traditional company.
Hohenloher fruit juices in crisis: The search for investors is ongoing!
The traditional company Hohenloher Fruchtsäfte GmbH from Schwäbisch Hall filed for preliminary bankruptcy on May 19, 2025. The high harvest prices are the main cause of the financial difficulties of the company, which has been known since 1953 for its juices, which are available from Rewe, among others. Managing director Teresa Heller is currently looking for new investors to stabilize the company and continue production.
Although there are already some interested parties for a possible investment, no decisive step has been taken in the search for investors so far. This uncertainty is putting a strain on around 20 employees who are unsettled by the current situation. Nevertheless, business is going well due to the season, which raises hopes for a positive development. The employees' salaries are secured until July 30, 2025, as these are covered by the employment agency.
The look into the future
A decision must also be made by this date as to whether regular insolvency proceedings will be initiated. The provisional insolvency administrator, Renald Metoja, is working closely with his colleague Marco Fromm on the company's financial situation. The situation is checked daily and production continues as normal despite warnings about financial difficulties. Heller and her team are doing everything they can to overcome the challenges and secure the company.
One point that is putting additional pressure on the company's financial situation is the high apple prices last year, which led to a decline in the quantities of apples sold this year. This could also affect the availability of domestic apple juice, which is important to many consumers. While the search for an investor continues, it remains to be seen how the situation develops in the coming weeks.
Further details on the situation and next steps will also be provided by t-online.de and swr.de provided. In the current situation, the continued existence of Hohenloher Fruchtsafte remains a sensitive issue that affects both employees and customers.