Tchibo: The new chocolate cake and the coffee subscription delight customers!

Tchibo: The new chocolate cake and the coffee subscription delight customers!

The traditional company Tchibo, founded in 1949 and based in Hamburg, has developed into one of the largest players in the coffee and household goods market. With an estimated 550 branches in Germany, the company is known not only for its first-class coffee, but also for the integrated cafés in its stores. The chocolate cake is particularly popular with customers and has received positive feedback on social media. The cafes attract visitors of all ages, and many customers share their experiences on platforms such as Instagram and Facebook. This shows that the cafés provide an important social space and strengthen brand loyalty.

With regard to coffee consumption in Germany, Tchibo has now introduced a new coffee subscription that offers over 90 different types of coffee. This subscription enables regular, free shipping delivery at self-selected intervals between two and twelve weeks. Subscribers also benefit from a price advantage of 10% compared to the regular purchase price. A special offer is that discounted or even free coffee machines from Qbo are available when you take out a subscription. For many Germans, who drink an average of 3.4 cups of coffee every day, this subscription opens up a diverse coffee experience and makes it easier to access a wide range of coffee types.

Coffee trends in Germany

Coffee consumption in Germany is continuously increasing and climbed to an average of 169 liters per capita in 2021. The market is not only characterized by traditional coffee consumption, but is also showing an increase in demand for specialty coffee and freshly brewed coffee. These trends are fueling the growth of coffee bars, small brands and roasters as many consumers increasingly turn to roasting coffee at home. These developments make it clear that Germany, as the largest coffee consumer in Europe, also offers significant potential for sustainable and high-quality coffee products.

Another trend is the growing interest in organic coffees. Germany is the largest importer of organic coffee within Europe, which is also changing consumer preferences. High-quality, light organic coffees are becoming increasingly popular, and organic certification is increasingly becoming a requirement for producers and coffee suppliers.

With the new coffee subscription, Tchibo is positioning itself as an innovative player that adapts to changing trends and consumer demands. Whether for private customers, companies or as a gift – this subscription is flexible and has no minimum term, which makes it particularly attractive. The connected café system and selection of coffee products create a comprehensive experience for coffee lovers across Germany.

Developments in the coffee sector show that Tchibo is active in a dynamic industry in which demand, consumer behavior and sustainability go hand in hand. The company therefore remains an important player in the German coffee landscape.

For more information about Tchibo and its offerings, please visit the links: Good morning, About Drinks, Mordor Intelligence.