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Skywalkers in Mecklenbeck: Fly high with hot air balloons!
Discover the diversity of Münster: Current events, urban development and cultural highlights on July 5th, 2025.
Skywalkers in Mecklenbeck: Fly high with hot air balloons!
In today's edition we take a look at the current situation of cigarette advertising in German cities and its potential impact on consumption. Advertising for tobacco products is now ubiquitous, both in the city and in train stations. This type of advertising dominated the advertising landscape until recently wn.de reported.
Colored, full-page advertisements in magazines and newspapers in particular often show young, sporty and fashionably dressed people in a lifestyle full of adventure and leisure activities. In the public's mind, these advertisements attract large numbers of viewers, while non-smoking advertisements are increasingly viewed as less appealing and outdated. Health educators complain about the limited resources available for smoke-free campaigns; the budget is a maximum of 10 million DM.
Imbalance in advertising budgets
In contrast, the budget for tobacco advertising is around 320 million DM. These payment disparities highlight not only the imbalance in the advertising landscape, but also the challenges health educators face. They are therefore calling for more resources and more comprehensive advertising bans for the tobacco industry in order to effectively reduce cigarette consumption.
One argument from the advertising industry is that tobacco advertising does not increase overall consumption, but simply promotes competition between brands. However, this claim is called into question by observations in countries with complete advertising bans, where cigarette consumption has nevertheless increased, as on link.springer.com is explained in detail.
In summary, the cigarette advertising landscape continues to be dominated by large financial resources and one-sided strategies, while efforts to promote a smoke-free lifestyle are pushed to the background. It remains to be hoped that future reform in this area will strengthen both health promotion and the protection of young people from the temptations of tobacco advertising.