Purchasing power in the Rems-Murr district: Who spends the most money?

Purchasing power in the Rems-Murr district: Who spends the most money?

Purchasing power in the Rems-Murr district remains high and shows a remarkable development compared to the previous year. Loud ZVW Citizens spend an average of 8,291 euros per year. This is not only an increase compared to the previous year, but also above the national average of 7,856 euros.

The IHK District Chamber Rems-Murr has provided numerous interesting findings in its evaluation for 2025. The total purchasing power in the Rems-Murr district amounts to around 3.67 billion euros, which corresponds to an increase of around 170 million euros compared to the previous year. At 8,291 euros, per capita purchasing power is below the regional average of 8,420 euros, but there are still significant differences between the individual municipalities.

Regional differences in purchasing power

The purchasing power range within the district ranges from Murrhardt with 7,334 euros to Weissach im Tal with 8,903 euros. These significant differences illustrate which economic factors and demographic aspects play a role in different cities and communities. Stationary retail is expected to achieve sales of 2.67 billion euros in 2025, which corresponds to an increase of over 110 million euros.

The purchasing power retention in the Rems-Murr district is around 73%, which is below the values ​​of 84% at the state and 87% at the federal level. The challenges facing stationary retail are diverse. A general consumer reluctance due to geopolitical uncertainties and growing online trade are putting it under pressure. In addition, the consumer behavior of buyers is changing: the demand for seamless shopping experiences and the high cost burden caused by rising energy prices and rents are current topics.

Changes in consumer behavior

The developments in purchasing power and consumer behavior are also in the context of general trends that emerge from the latest study by the IFH Cologne. Loud IFH consumer sentiment will show a more optimistic trend in 2024. The study highlights that the decline in focus on prices and offers can be observed among consumers. The proportion looking for bargains will decrease from 83% in 2023 to 79% in 2024.

In addition, there is an increase in emotional and spontaneous purchases, which could generate an additional 23 billion euros in retail volume between October 2023 and July 2024. This means that appealing shopping experiences as well as well-curated product ranges and digital services are becoming increasingly important for retailers.

This dynamic could also influence the situation of stationary retail in the Rems-Murr district in the long term and presents retailers with new challenges in an increasingly intense market environment.