SENSATIONAL RESCUE BLOW: Traditional company Herzog remains!

SENSATIONAL RESCUE BLOW: Traditional company Herzog remains!

In a sensational turnaround full of drama, the traditional company Herzog from Kirchheim am Neckar has overcome its biggest crisis of all - the company that has been making the hearts of camping lovers beat faster for over 120 years has been rescued from bankruptcy! Yes, you heard that right! From the economic abyss back to life, thanks to the active support of the Herzog family and a courageous investor, who took over the business operations on July 1, 2025. Mercury reports on this incredible rescue operation, which secures all around 60 jobs and gives the company the chance to look brightly into the future!

The drama surrounding Herzog is a prime example of the current challenges facing the entire camping industry. The corona pandemic has left its mark like a dark shadow and led to many other providers going bankrupt. Companies like Klinke Caravaning GmbH, Roadfans and Offcampers have had to close their doors. North24 delivers shocking insight into the devastating economic conditions responsible for an unprecedented decline in the industry.

The dismal balance of the camping industry

Did you know that the German camping industry is under massive pressure despite record sales of 12.5 billion euros in 2020? Even with an overwhelming year-on-year growth of 6.3 percent, the industry is on the brink of collapse! Hanse Interim Management shows that the challenges are numerous: price increases and an overheated market have threatened the survival of many providers. The secure feeling of freedom and nature is overshadowed by financial insecurity.

However, Herzog's fascinating journey illustrates a remarkable glimmer of hope amidst this financial chaos. Customers hardly noticed anything about the bankruptcy; Business continued to run tirelessly throughout the crisis! Orders via the online shop remained possible and production continued on over 16,000 square meters. And all at the perfect time – the start of the summer holiday season! The euphoria that many campers are feeling couldn't be greater now that Herzog can rise to new heights again.

Battle for the market

Despite Herzog's incredible rescue, the question remains: Who will ultimately win in this battle for the market? Will Herzog push the boundaries of what is possible and assert himself as the market leader? Or will competition, emerging from numerous bankruptcies and economic setbacks, win the endless battle for survival in this highly competitive market? The signs are not good for many - and the pressure is constantly growing.

The host of the future could be Herzog if they correctly implement the lessons from this crisis and set the course for the coming years. It remains to be seen whether the company's quality and tradition can prevail quickly enough to overcome the emerging challenges. One thing is certain, however: Herzog's rescue is not only a victory for the company, but also a ray of hope in a phase in which many other companies in the camping industry are fighting for survival.