Thermomix TM7: Over 300,000 sales and high demand!

Thermomix TM7: Over 300,000 sales and high demand!

The Thermomix TM7, the latest product from the traditional Vorwerk company, has enjoyed great popularity since its market launch in spring 2025. Already over 300,000 devices were sold, which clearly exceeded the company's expectations. The TM7 represents a further development of the popular kitchen appliance and offers new functions such as cooking food without a lid. With a price of1,549 euros, which is 50 euros more than its predecessor TM6, it is not only a high-quality but also an expensive product for many households.

The anticipation of the new Thermomix is ​​also reflected in the delivery times, which in Germany are currently around18 weekslay. Production of the TM7 takes place not only at the headquarters in Wuppertal, but also in two factories in France. A new factory was even set up in Donnemain-Saint-Mamès for this purpose. This commitment shows above all Vorwerk's desire to act more strongly in the market with the Thermomix.

Excellent sales figures and sales plans

The success of the Thermomix is ​​not surprising, as throughout 2024 worldwide 1.2 million devices sold. The Thermomix is ​​considered Vorwerk's most important product and accounts for over half of the group's sales. These sales figures demonstrate the continued demand and popularity of the device58 countries.

For 2025, Vorwerk plans to achieve sales oftwo billion eurosto achieve this, which corresponds to an impressive increase of almost 18 percent compared to the previous year. Despite these positive prospects, the company suffered a decline in consolidated profit last year99 million eurosaccept after 2023133 million euroswere achieved. This decline is explained, among other things, by the high expenditure on the development of the TM7.

A look at the product range and developments

Vorwerk's second most important product, the Kobold vacuum cleaner, suffered a decline in sales last yearten percentaccept. Nevertheless, the company is innovative and ready for new challenges. Another highlight is the Cookidoo recipe platform, which is now around6 million subscriberscounts, which represents an increase of 900,000 users compared to the previous year. This makes it clear that Vorwerk not only relies on hardware innovations, but is also continually expanding the digital sector.

Vorwerk, since its founding in1883the largest European direct sales company, stays in tune with the times with the new Thermomix and the associated offers and focuses on the needs of modern households.