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L'Oréal Paris: Free beauty magic on houseboat in Paris!
Experience the free beauty event "La Terrasse Parisienne" by L'Oréal Paris on 28.-29. June 2025 on a houseboat in Paris.
L'Oréal Paris: Free beauty magic on houseboat in Paris!
From June 28th to 29th, 2025, the houseboat L’Escale Bleue in Paris is transformed into a free experience for fashion and beauty enthusiasts. Under the name la Terrasse Parisienne , L’Oréal Paris has organized a diverse pop-up event that offers both entertainment and interactivity. Visitors can look forward to flash makeups, interactive animations and games, while cozy lounge areas invite you to linger. In addition to a covered relaxation area with infused water and macarons, the event also offers the opportunity to leave personal messages in a glow box and get surprise products in original size in the Goodie Bag-Bar.
The event is accompanied by various activities, including the creative use of the room. In the Musée du Plump the lip volume is staged in an artistic ambience, while la Grande Roue du Glow ensures the complexion in bright light. Le Pont du Regard , on the other hand, aims to focus on eye make-up. Express flash makeups and a studio GLAM are also intended for professional retouching. For the most creative among visitors there is a mural from Paris for coloring as well as a photo box and photo call on the Pont des Arts.
a highlight of the fashion world
l’Oréal Paris also relies on innovative approaches for his events. A remarkable climax is Le défilé l’Oréal Paris , which on a specially designed floating running structure on which SEIN will take place. This is a premiere because it is the first time that models run on water. It is planned that the traffic on the SES will be stopped during the show to ensure the spectacular backdrop for the audience on the banks. This illustrates the ambition of L’Oréal, fashion and beauty to make an open catwalk for everyone, such as loreal.com
The event will take place during the Paris Fashion Week®, which should attract additional attention. Pierre-Emmanuel Angeloglou, Global Brand President of L’Oréal Paris, emphasizes the importance of this unique event. On September 27, a makeup collaboration with the designer Isabel Marant International will also be launched, which is used for the SS19 look during the associated show.
visitor information and registration options
For all fashion fans and beauty interested parties, there is a great opportunity to take part in the Parisienne in La Terrasse, with the possibility for preferred admission after registration. This combination of interactive experiences and professional cosmetics makes the event a must for everyone who wants to experience the latest trends in the fashion world up close. Further information on this one-time event is on sortiraparis.com find.