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Trendy bakery craft: Creative project combines craftsmanship and marketing!
Bakers and confectioners in Bayreuth combine craftsmanship with marketing: the focus is on creative projects and improved training remuneration.
Trendy bakery craft: Creative project combines craftsmanship and marketing!
An innovative project combines the bakery craft with modern marketing strategies. The “Handwerk meets Kaufleute” project was launched in Bayreuth, in which young bakers and confectioners as well as commercial trainees from the Gedikom company take part. According to a report by courier This project was supported by the Ecological-Botanical Garden of the University of Bayreuth and aims to bring together crafts, marketing and networks.
The main focus is on creative learning formats and teamwork. The aspiring bakers and pastry chefs work on the attractive presentation of their products, such as croissants and lemon cakes, which are prepared specifically for Instagram. In this context, future master baker and confectioner Irina Maskaeva and her colleague Freya Sauer are collaborating with fresh enthusiasm.
Increasing training allowances in the bakery trade
In parallel to these creative initiatives, training in the bakery trade is being made more attractive. In Germany, the NGG union, together with the Central Association of the German Bakers' Trade, pushed through an increase in training allowances. The approval for the general validity of these collective agreements, which applies retroactively to March 1, 2021, has already been published in the Federal Gazette NGG reported.
The increase takes place in two steps. As of March 1, 2021, the training allowance was 645 euros in the first year, 720 euros in the second year and 850 euros in the third year. From February 1, 2022, the remuneration was increased to 680 euros, 755 euros and 885 euros. In addition, surcharges for overtime and for work on Sundays and public holidays have been decided.
New collective agreement from 2025
Further increases are already pending for future trainees in the bakery trade. A new collective agreement, which comes into force on March 1, 2025, provides for significantly higher salaries for the first three years of training. This is how it gets loud BKV North A salary of 1,020 euros is paid in the first year of training, 1,090 euros in the second year and 1,230 euros in the third year. These increases are intended to make the baking trade even more attractive for young talent.
In addition, there will be further adjustments from 2026. The new amounts then increase to 1,070 euros, 1,140 euros and 1,280 euros. Interestingly, trainees have the choice of converting their remuneration to the cost of the monthly public transport ticket, which eliminates the previous travel allowance.
These developments show that the industry is not only looking for creative approaches to marketing its products, but also attaches great importance to the attractiveness of its training positions. Innovative projects such as “Handwerk meets Kaufleute” and significant compensation adjustments could therefore contribute to strengthening the bakery trade in the future.