Strawberries fresh from the field: How to recognize the sweetest fruits!
The strawberry season begins in Germany on May 24, 2025 - tips for fresh, regional strawberries and their storage.

Strawberries fresh from the field: How to recognize the sweetest fruits!
The strawberry season in Germany has officially begun, and today, May 24, 2025, marks not only German Strawberry Day, but also the start of a time full of enjoyment and fresh fruit. As schwarzwaelder-bote.de reports, these weeks the focus is on regional producers who represent diversity, Quality and sustainable farming methods are recognized.
The most important characteristics when buying strawberries are an intense scent and the color of the fruit. Lighter strawberries tend to have a sweeter taste, while bright red strawberries are particularly suitable for making jam as their color remains more stable. Fresh and regional products are essential, as strawberries should ideally be harvested when fully ripe.
Recognize fresh strawberries
Fresh strawberries are easily identified by their distinctive scent, rich red color and plump appearance. The green leaves are also an indication of freshness. As fuersie.de adds, strawberries should be consumed quickly after purchase, ideally within 1-2 days to enjoy the full aroma.
For storage, it is advisable to keep the strawberries unwashed in the refrigerator to avoid mushyness. At the same time, they should be stored next to each other and, if possible, in flat bowls. This ensures that the delicate fruits are not crushed as they are sensitive to pressure and do not last long.
consumption and cultivation
Strawberries are one of the most popular berries in Germany. In 2024, around 2.8 kg was consumed per capita. The main harvest time is between June and July, with the season lasting around 5-6 weeks at higher altitudes such as the Black Forest or the Swabian Alb. As mein-schoener-garten.de explains, strawberries can be harvested two to three times a week during the season, although the time of harvest is crucial for the quality of the fruit.
Most strawberries in Germany are grown outdoors, and many are cultivated under polytunnels, which improves harvest security and fruit quality. Demand for fresh strawberries is high, and forecast prices for a 500 gram bowl are expected to be between 5 and 6 euros. This increase is due to increased production costs and climatic changes.
In summary, the strawberry season not only brings culinary highlights, but also offers an opportunity to support regional producers and experience the benefits of fresh fruit in your home kitchen. Enjoy strawberry season by doing your shopping at local markets, strawberry farms or even your own garden!