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VfB Stuttgart throws out sponsor Winamax: LBBW steps in at short notice!
Shortly before the cup final, VfB Stuttgart changes its jersey sponsor from Winamax to LBBW due to payment problems.
VfB Stuttgart throws out sponsor Winamax: LBBW steps in at short notice!
On May 24, 2025, VfB Stuttgart is causing a stir by announcing a last-minute change to its jersey ahead of the highly anticipated DFB Cup final against Arminia Bielefeld. The main sponsor Winamax, which was originally supposed to be emblazoned on VfB's red chest ring, is being replaced by the Landesbank Baden-Württemberg (LBBW). This is due to numerous breaches of contractual obligations on the part of Winamax, which have been unable to pay their sponsorship installments in recent weeks. It's a seven-figure amount that is causing the sports betting provider to have payment difficulties. Despite VfB Stuttgart's efforts to collect the money by Friday evening, there was no reaction from Winamax.
The decision to involve LBBW is described as “business-necessary”. VfB CEO Alexander Wehrle thanked LBBW for their quick action in this situation. The new sponsor will be the club's main sponsor from the 2025/26 season and initially until 2028. There was already criticism of the partnership with Winamax in the fan scene, which could have also contributed to the decision.
A scandal in the run-up to the most important game
The change on the jersey was announced just hours before the game in Berlin's Olympic Stadium. This shows how turbulent the last few days have been for VfB Stuttgart. According to the club, fans who have already purchased a cup jersey with the Winamax logo will be compensated, but no specific details have been communicated yet. Uncertainty about future business with Winamax also remains, as it is unclear whether the sports betting provider will accept the club's decision.
The involvement of LBBW in the cup final is also seen as an anticipation of future cooperation between VfB Stuttgart and the bank. The Swabians had already cooperated with LBBW in the past. This close business relationship could benefit the club not only financially, but also in terms of reputation.
In the current situation, VfB Stuttgart is proving to be flexible and quick to react in order to make the best possible out of the difficulties that have arisen due to the grievances with Winamax. The view of the final remains positive, while those responsible in the background have to work on solutions in order to focus on the sporting events.
For all those who would like to look back on the exciting developments of the last few days: extensive information is available Picture as well as t online.