Europa-Park opens 70 million euro western city for the whole family!

Europa-Park opens 70 million euro western city for the whole family!

Europa-Park in Rust, Germany's most popular theme park, announces a significant investment of over 70 million euros in a new western town. This attraction, called“Silver Lake City”, will be built on the edge of the park and will primarily appeal to families. In addition to the existing log cabins and caravan parking spaces, the expansions are diverse. A large restaurant, a western-style bar and a hotel with over 100 rooms are planned, which are expected to open next year. A brewery is also being planned to enrich the offerings for guests. ZVW reports on the emotional appeal that the Western theme has for many visitors.

Park managerRoland Mackhighlights that“Silver Lake City”offers particularly family-friendly offerings such as a mini golf course and playgrounds for children. This strategic orientation is intended to help establish Europa-Park even more as a family-friendly destination. The long-standing tradition of Europa-Park, which represents European themed areas, remains intact. A new area forMonacowill be inaugurated next year, marking the 18th land in the park. Mack emphasizes that the focus is on integrating more European countries, as not all of them are represented yet.

Historical connections and anniversary celebration

The decision for the Western theme has historical roots. In 1820, a famine in Baden led to many people emigrating to America, which inspired the park to create an area called“New America”to set up a facility that opened up ways for returnees to return to their homeland.The opening of the new attractions takes place in the year in which Europa-Park celebrates its 50th birthday. The anniversary gala is planned for July 11, 2023 and promises to be a big celebration for visitors.

Every year Europa-Park moves over6 million visitorswhat makes it one of the most important tourist attractions in Germany. SWP notes that the weather conditions have so far been favorable for the anniversary season, which should also increase the number of visitors.

Market position and outlook

According to Statista, Europa-Park remains highly attractive not only in Germany, but also in Europe. With 105 attractions, including the famous“Silver Star”, the highest, fastest and longest roller coaster in Germany, the park ranks third among the most visited theme parks in Europe in 2022. As part of the leisure and amusement park landscape, Europa-Park is becoming increasingly popular with the prospect of further sales growth until 2025.

With each new attraction that strengthens the emotional connection with families, Europa-Park maintains its position as a leading leisure destination while setting standards for innovation and enjoyment in the industry.