Kaufland is launching an exciting loyalty campaign: How to collect points and rewards!

Kaufland is launching an exciting loyalty campaign: How to collect points and rewards!

Discounters and supermarkets in Germany are increasingly relying on loyalty campaigns to strengthen their customer loyalty. This typically happens through programs such as the popular Payback points, which are widely used by providers such as Edeka, Netto and dm. Unlike its competitors, Kaufland does not yet have a payback system, but rather uses the Kaufland Card to reward customers. This innovative strategy is now complemented by a new campaign in collaboration with the family-run company KOZIOL.

Kaufland's new loyalty campaign allows Kaufland Card holders to collect one digital loyalty point for every five euros of purchase value. Customers who do not have a Kaufland Card can also participate by collecting stickers for a physical trading card. The promotion runs until August 13, 2025, and anyone who has collected ten points can exchange them for attractive rewards from the loyalty range until August 20, 2025. The products offered from the KOZIOL range have discounts of up to 58 percent, which could attract many customers.

Sustainability and product diversity

KOZIOL, a company that has existed since 1927, specializes in the production of sustainable design products. The company uses biocircular plastics made from recycled cooking oils. These materials are not only durable, but also 100 percent recyclable and free of melamine. This ensures that the products available at Kaufland are both environmentally conscious and functional. The items are dishwasher safe, microwave safe, shatterproof and perfect for outdoor use.

Customers can collect digital loyalty points after scanning their Kaufland Card at the checkout. The loyalty points are valid for one year and can be easily activated via the Kaufland app or at a customer terminal. For customers without a Kaufland Card, the trading card remains an attractive option that can be redeemed until August 20, 2025. However, it is important to note that points and trading cards from previous promotions are no longer valid.

Customer opinions

The reactions to the new loyalty campaign are mixed. Some customers express criticism in Facebook comments, particularly regarding the price of 10 euros for the products on offer. Nevertheless, there is also positive feedback where buyers appreciate the innovations. Kaufland emphasizes that KOZIOL products are not only high quality, but also sustainable. This could be a deciding factor for many environmentally conscious customers.

Overall, the loyalty campaign is an interesting offer that could appeal to both existing and new customers and also underlines Kaufland's commitment to sustainability. Successfully implementing this promotion could be a way to further stand out in a competitive market.