Flirt baskets in Gettorf: Singles find new love while shopping!

Flirt baskets in Gettorf: Singles find new love while shopping!

In the northern German town of Gettorf, Edeka Johannsen is causing a stir with an innovative campaign: the introduction of pink flirt baskets that enable singles to make new contacts while shopping. The baskets labeled “flirt basket” signal that their users are open to conversation and possibly looking for a partner. This creative idea was suggested by a young employee of the market and quickly found support from the market manager Ljubov Stergel and the management kn-online.de reported. Since the pink baskets were introduced at the beginning of May, an increase in contact between customers has already been observed.

The flirt baskets are strategically placed among foods like cheese, milk, apples and bread to offer singles a simple way to communicate with each other while shopping. In the meantime, the first successes in establishing contacts have even been celebrated: A couple was seen who arranged to meet up with their flirt baskets to drink coffee together. Edeka employee Bettina Schamborski reports mixed reactions, ranging from initial indifference towards the baskets to a certain reluctance to use them, which some customers in Gettorf are showing shz.de added.

A new concept of getting to know each other

The idea behind the flirt baskets is based on the growing desire of many people to revive traditional ways of getting to know each other. Despite widespread online dating, many singles often find digital relationships to be impersonal. According to fem-magazin.de, a study shows that around 11.5 million people in Germany use dating platforms. Nevertheless, more and more people are looking for authentic encounters. The pink basket thus acts as a visual sign indicating that the person is interested in a conversation.

Marco Jungnickel, who launched the initiative, pursues the vision of turning supermarkets into social meeting places again. Markets used to be places of meeting and communication - the Flirtkorbe campaign would like to bring back some of this social interaction. The positive color design of the baskets is appreciated by many customers; Volker Johannsen, who has been married for 19 years, consciously uses the basket to support the fun atmosphere. In addition, other Edeka markets, including Edeka Johannsen at the Strawberry Field, are planning to integrate the pink baskets, and Anja Johannsen emphasizes that it is primarily about having fun, not necessarily about serious looking for a partner.

In summary, the campaign in Gettorf offers a refreshing alternative to online dating platforms that are often perceived as impersonal. The flirt baskets not only promote getting to know each other, but also turn shopping into an entertaining social occasion, which is enlivened by the pink baskets.