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Gourmops: The dog snack revolution made from seeds!
Simone Gottwald founded “Gourmops” in Kernen in 2022 to offer healthy dog snacks with clear ingredients.
Gourmops: The dog snack revolution made from seeds!
In the cozy community of Stetten near Kernen, an innovative company has established itself over the last three years: “Gourmops”, founded by Simone Gottwald. This entrepreneur devoted herself intensively to the nutrition of her own dog, Don Hugo, and discovered the many shortcomings of industrially produced snacks. Unclear ingredients, questionable quality and a lack of transparency were just some of the problems she denounced. To address these challenges, she established Gourmops, a solution platform for conscious dog owners who value healthy and transparent dog food alternatives. The shop is online and offers a variety of products for man's best friends. According to ZVW, customers can purchase high-quality dog snacks here.
However, the dog food industry not only faces challenges overcome by individual companies, but also must adapt to a complex regulatory landscape. International standards such as AAFCO in the USA and EFSA in Europe determine the approval of ingredients and their quantities. Companies in the B2B sector are obliged to adapt their recipes to the strict regulations and must also comply with transparent labeling regulations. Companies report that misleading statements can be punished severely, highlighting the importance of clear consumer information.
Growth in healthy dog food alternatives
The demand for natural and hypoallergenic dog food products is growing rapidly. Consumers increasingly value simple, recognizable ingredients. Natural dog snacks, which do not contain any artificial additives, also form an important segment. According to WLW, dog owners are willing to pay more for healthier, traceable options. This is also reflected in the growing popularity of the BARF concept, which mimics dogs' natural diet and promises numerous benefits such as improved digestion and a healthier coat.
But with all the advantages, there are also risks that need to be taken into account. Improper handling of raw dog food can lead to bacterial contamination, such as salmonella or E. coli. Therefore, specialized procurement processes and strict hygiene measures are essential. Additionally, product development of hypoallergenic foods requires manufacturers to be able to substantiate their claims, which increases labeling and communication requirements.
The success of Gourmops highlights how important transparency and quality have become in the dog food industry. More and more dog owners want to be able to rely on the food they give their four-legged friends not only to be healthy, but also to be clearly and comprehensibly labeled. Contemporary manufacturing standards that include both hygiene protocols and quality controls are no longer an option but a necessity in an increasingly regulated market.