Facebook cookies: This is how the GDPR protects your data on the Internet!
Find out everything about the current data protection regulations and cookie usage in Rems-Murr-Kreis and their impact on users.

Facebook cookies: This is how the GDPR protects your data on the Internet!
The Schlecker family from Ehingen in the Alb-Donau district is experiencing remarkable development after a failed attempt to revive their company. Despite the financial difficulties that led to bankruptcy, the family remains active in implementing their vision. In an article by SWRAktuell shows how the family does not allow setbacks to discourage them and looks for new paths in the business environment.
Facebook plays an important role for companies, especially when it comes to promoting their own brand. The platform uses cookies and similar technologies to improve its services and ensure user safety. These technologies are also central to advertising purposes and analytics. Users have the option to customize the use of these cookies, either by allowing all cookies or only the necessary cookies. Information about the use of these cookies is available in the Cookie Policy.
Data protection and user rights
Another critical aspect is the European General Data Protection Regulation (GDPR), which has been in force since May 25, 2018. These regulations have a significant impact on data protection, especially in the online area. The GDPR requires that users give their consent before being tracked by cookies, such as the Facebook Pixel Cookie. This obligation protects users' personal data and ensures that they are informed about the use of their data and can have it deleted at any time.
Users should be aware that the collection of sensitive data may lead to identification. For this reason, the GDPR requires a transparent information policy; Operators must make their data protection declarations clear and actively ask users for their consent. Tracking may only take place after this consent. It is also advisable to appoint a data protection officer in order to process user inquiries specifically and competently. Additional support is provided by Consent Management Providers (CMP), which can help ensure GDPR-compliant use of Facebook Pixel, such as Consent manager explained.
Overall, it is clear that, while the Schlecker family faces new challenges, it must also operate in a constantly changing legal environment. The balance between innovative business ideas and compliance with legal regulations is crucial for the long-term success of your company.