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SENSATION in Kornwestheim: The double Lurchi is celebrating its return!
Kornwestheim is planning to install a new Lurchi figure at the Stadtparksee, which can be rented from September 2025.
SENSATION in Kornwestheim: The double Lurchi is celebrating its return!
Horror in Kornwestheim: The makers of Salamander's popular mascot Lurchi were deeply shocked when the iconic character was vandalized in December 2024! But now, almost a year later, there are signs of hope and change! A new, sturdier version of the beloved Lurchi will soon be installed at Stadtparksee - a sensation that will take the heart of the city by storm! Esslinger newspaper reports that the first drawing of this new version is already in high demand!
But that's not all! The old figure is no longer lost! It was repaired with a lot of effort and can now even be borrowed free of charge by companies, clubs and municipal institutions! Incredible, right? Lurchi is already a star at various events in Kornwestheim - including the highly acclaimed Kornwestheim Days and the glittering music and garden festival!
A unique piece for the community
Lurchi is not just a mascot; he is a symbol! With Lurchi, the shoe manufacturer Salamander has created an identification figure that will last for generations! The city of Kornwestheim now offers the unique opportunity to rent life-size Lurchi *free*! This means everyone can experience the magical encounter with this unique character and take unforgettable photos! kornwestheim.de also says that Lurchi is rented sitting on a wooden bench to give visitors an eye-level experience! What a fantastic idea!
The demand for Lurchi visits is shockingly high! Requests for performances last until 2026! This shows how much the people of Kornwestheim and beyond love this charming character! Lurchi lights up the streets and brings joy to people's hearts - he is living proof that mascots not only advertise, but can also be real people's favorites!
The power of mascots
In cities like Leipzig, people often ask themselves what role mascots play in city marketing. As Toni Turntier's amazing example shows, mascots can play a central role! These lively popular figures draw attention to the city and what it has to offer and bring life into every event! clever-selling-learning.de highlights that mascots are inextricably linked to important city festivals - it's time for Kornwestheim to implement this strategy to perfection with Lurchi!
And the new developments don't stop there! The blank for the replacement figure at the Stadtparksee is already in the final stages of completion! Rumor has it that the new figure will be installed at the end of September 2025 - an event that will attract HUNDREDS of citizens! Be ready, Kornwestheim, because Lurchi returns and will be better than ever!
A new era begins for Lurchi and Kornwestheim, and the anticipation couldn't be greater! Be a part of this incredible journey as our beloved mascot returns and lights up the city!