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SCANDAL in Heilbronn: Beer and mineral water sales collapse!
Economic challenges for beer breweries in the Main-Tauber district: declines due to bad weather and lack of consumption.
SCANDAL in Heilbronn: Beer and mineral water sales collapse!
INCREDIBLE! The brutal effects of the rainy weather in July plunged beer and mineral water sales in Heilbronn-Franconia into chaos! The disappointing figures are not only alarming, but also reflect a catastrophic decline in one of Germany's most popular beverage segments. SWR reports empty beer gardens and eerily empty events as the managing directors of breweries in this region see the devastating consequences of the economic crisis.
Klaus Wunderlich, the managing director of the Herbsthäuser Brewery, is shocked and reports that beer sales have fallen dramatically in the beer gardens, the outdoor pools and the events that were once filled with cheerful laughter and happy faces. Economic uncertainty has depressed people's spending mood and that's just the beginning!
The downward trend
As if that weren't enough, total beer sales in Germany in the first half of 2025 are a disturbing picture! SWR shows alarmingly: A decline of over 6% - the lowest level since the statistics were introduced in 1993! It's unimaginable how the dear Germans will have to go without their barley juice this summer. Maximilian Pfeil from Palmbräu also knows about the devastating effects of the weather on the availability and quality of raw materials. Where are the really good beers if the ingredients are missing?
The situation is serious and the breweries are fighting for their existence. The Distelhäuser brewery also reports a decline in sales. But how bad is it really? Exact figures about the weather effect are still difficult to estimate. This leaves room for speculation and fear about the future of this traditional industry!
Mineral water in crisis
But it's not just beer that is affected! Sales of bottled water are also caught in a shocking downward trend. Ilona Jordan from aquaRömer sounds the alarm and reports that production is in full swing as flexibility in planning and production has become essential. It is shocking that mineral water producers can never rest, but work in three shifts a day!
The situation is so tense that aquaRömer is even cooperating with other competitors to deal with the empties problems. Whatever happened to the industry's artful joint solution? The biggest hurdle is the different bottle shapes, which make filling them much more difficult. NONSENSE!
The only light at the end of the tunnel? According to the Association of German Mineral Wells, there was a 4.6% increase in sales in the first half of the year compared to the previous year! Is this a lifeline in a stormy sea? Or just the blink of an eye in the midst of an unprecedented crisis?
We are watching with interest to see how the situation develops, because the future of breweries and mineral water producers is hanging in the balance. Stay tuned for more exciting news on this hot topic!