Goodbye spam emails: This is how you can effectively protect your email inbox!

Goodbye spam emails: This is how you can effectively protect your email inbox!

On May 25, 2025, the topic of email marketing and dealing with unwanted emails is more relevant than ever. Distinguishing between newsletters and spam is crucial to many people's user experience. While newsletters often provide desired information from companies or websites, spam emails are unsolicited messages that are sent without the recipient's consent. Sending spam is prohibited by law in Germany and can contain a variety of content, including advertising, phishing messages or even malicious emails containing viruses, reports crown.

In order to optimize email communication, companies now have the opportunity to specifically address the needs of their subscribers. Data from GetResponse shows that a week of 14 emails can achieve a click-through rate of 2.81%. This shows that consumers are often interested in informational offers: 61% of subscribers want weekly promotional emails, while 28% want offers two to three times a week Online Marketing Mastermind found out.

Tips for reducing spam

To avoid spam messages, users can take a few steps. For newsletters, it is important to unsubscribe using associated unsubscribe links if they are available. However, in some cases it may be necessary to use credentials to log out, such as Consumer protection explained. Blocking senders or setting up filters in your email program are also effective methods of reducing unwanted emails.

A new trend could also be creating a new email inbox, which is particularly helpful for users who often receive spam. Gmail is mentioned as a recommended provider because it effectively filters many spam messages. This could be particularly important for businesses and marketers who need to know how to reach their target audience effectively.

The role of mobile email marketing

Another aspect of email marketing is mobile devices. Statistics show that 49% of emails are opened on mobile devices. This highlights the need to optimize email campaigns for smartphones. Especially when it comes to emails that are not optimized for mobile devices, 42.3% of consumers delete them immediately. And only 1 in 5 email campaigns are actually mobile friendly, presenting a significant opportunity for improvement.

Overall, email marketing remains an essential tool for businesses, but to be successful, effective segmentation, personalization and mobile optimization are essential. Contact frequencies varied widely: 32% of marketers contact their customers 2-3 times a month, while 16% send more than 6 times a month, requiring further consideration of frequency.

The findings from various studies and sources illustrate the complexity and developments in email communication. By correctly handling unsubscribe options and analyzing user behavior, companies can significantly improve their communication strategies.