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Owen Wilson becomes Wolt brand ambassador: A milestone for Wolt+!
Hollywood star Owen Wilson becomes the first brand ambassador for Wolt. The international campaign starts in July 2025.
Owen Wilson becomes Wolt brand ambassador: A milestone for Wolt+!
Wolt, the popular food delivery service, presented his first brand ambassador: Hollywood star Owen Wilson. This innovation, which is considered a significant step in the company's brand communication, is accompanied by an international marketing campaign. The collaboration with Wilson is designed for one year and is intended to draw attention to the subscription offer of Wolt, known as Wolt+.
The campaign was officially started on June 2, 2025 and is spread through various channels, including television, digital media and social networks. The main advertising, which takes 45 seconds, is supplemented by local cuts and bonus content in order to address a wider target group. According to HORIZONT focus is on the advantages of Wils. mediate.
wolt+ in the focus
The Wolt+ membership brings numerous advantages, including € 0 delivery fees, 10% discount on selected articles and exclusive offers from restaurants, shops and local favorites. Since its introduction, Wolt+ has saved over 200 million euros for members, as reported on wolt.com . In addition, the program has already won over 1 million members, whereby the costs are usually amortized after only three orders.
The international campaign is rolled out in a total of 25 countries and aims to present Wolt as part of the everyday life of people. Through a targeted approach and creative content, Wolt wants to further increase awareness of Wolt+.
summarized, the campaign with Owen Wilson not only marks the beginning of a new era for Wolt, but also offers a promising platform to integrate the brand into the everyday life of consumers.