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Owen Wilson ensures relaxed neighbors with Wolt+!
Owen Wilson showcases the benefits of Wolt+ in a new Wolt campaign that eliminates delivery worries.
Owen Wilson ensures relaxed neighbors with Wolt+!
Wolt, a company owned by DoorDash, recently launched an exciting new advertising campaign highlighting actor Owen Wilson. The campaign aims to highlight Wolt+ membership, which offers users a variety of benefits when it comes to grocery deliveries.
In the ad, Wilson shows how Wolt+ membership reduces the stress of grocery delivery. The audience is confronted with chaotic scenes: movers who drop a window to the floor, a postman who throws mail onto the street, and a woman who vandalizes a car. Even Wilson's neighbor presents herself in swimwear, which underlines the humorous aspect of the campaign. Nat Prisco, the spot's writer and director, highlights the importance of an authentic cast while describing working with Wilson and cinematographer Dion Beebe as a dream.
The advantages of Wolt+
The advertising campaign, which will be shown in over 25 countries, includes not only television and cinema spots, but also digital platforms. It is part of a year-long brand ambassador campaign with Owen Wilson that aims to showcase Wolt as a central force in people's everyday lives. The Wolt+ membership offers, among other things:
- €0 Liefergebühren
- 10% Rabatt auf ausgewählte Artikel
- Exklusive Angebote von Restaurants, Geschäften und lokalen Favoriten
Wolt+ has saved over €200 million for members since its launch and now has over 1 million members. Membership typically pays for itself after just three orders, giving users additional incentive to use Wolt.
A humorous approach
Fredrik Lucander, VP of Wolt, highlights Wilson's comedic talent, which is described as "relaxed and relatable." Wilson uses his humor to effectively present the benefits of Wolt+. The campaign's creative development was led by Helsinki-based agency MacWell and stands out from other brand advertisements with a relaxed, neighborhood atmosphere.
The campaign is distributed in a variety of ways not only via traditional media such as TV and cinema, but also via digital channels, social networks and streaming platforms. This includes, among other things, a 45-second main ad as well as local cuts and bonus content designed to appeal to viewers.
Overall, the campaign shows how Wolt can enrich people's everyday lives and uses Owen Wilson's charm and humor to convey the central message: With Wolt+, worries about deliveries are no longer necessary.