Young founders from Fellbach inspire with Weinfly in The Lions' Den

Young founders from Fellbach inspire with Weinfly in The Lions' Den

The founders of the innovative energy drink Weinfly, Maximilian Koch and Max Plessing, recently presented their exciting business idea in the popular Vox program “The Lions' Den”. The presentation occurred in the sixth episode of the 17th season, which aired in June 2025. The entrepreneurs are hoping for an investment of 50,000 euros to further establish their product in the food retail sector. Weinfly's headquarters are in Fellbach, a district of Stuttgart.

Weinfly has been on the market since 2019 and combines rosé wine with caffeine, taurine and guarana. The drink is aimed at a target group of pleasure-oriented consumers who are looking for an invigorating experience away from classic alcoholic drinks and conventional energy drinks. The eye-catching mix stands out from other products thanks to its design and its target group approach. At that time, 15,000 bottles found buyers online, generating sales of 40,000 euros. The company value before the intended investment is 450,000 euros.

A responsible approach to enjoyment

During the presentation on the TV show, the responsibility when dealing with party drinks was also discussed. Discussions have been initiated about the risks of combining alcohol and stimulant substances, particularly in relation to mindful consumption and road safety. It is important to educate consumers about the ingredients as the combination can lead to distorted self-perception and increased risk of accidents.

The founders Max Plessing, the grandson of the former mayor of Hülsesbach, and Maximilian Koch, a friend from the same circle of friends, developed the product themselves, including the recipe and distribution. Weinfly is positioned not only as a taste experience, but also as an “energy effect” to appeal to a younger, experience-oriented audience.

Context of the financing request

The search for growth capital is part of a plan to better position Weinfly in the market for innovative beverage concepts. In the show, the founders applied for 50,000 euros in exchange for 10 percent of the company's shares to enter the food retail business. This shows the potential of a growing market for beverage concepts that seek to redefine going out. In the same episode, additional capital requests were also made for various products, including ChuckaRubba, Mon Courage, equaly and easy exit.

With Weinfly, Koch and Plessing are not only focusing on the ongoing trend of targeted energy drinks, but also on responsible enjoyment. The founders are optimistic that their idea can win in the lion's den, which could potentially be the game changer for their company. [ZVW] reports that the idea of ​​Weinfly came from a circle of friends and is characterized by creative approaches to marketing and sales. Further information about Weinfly's introduction to the show can be found on [Lion's Den].