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Owen Wilson wins hearts in Wolt's new international campaign!
Owen Wilson is the face of Wolt's new international campaign, launching in 25 countries and highlighting everyday relief.
Owen Wilson wins hearts in Wolt's new international campaign!
In an exciting new campaign, Wolt has tapped actor Owen Wilson as an international brand ambassador. The campaign, launched on June 2, 2025 and spanning a year, was filmed in Brisbane, Australia and aims to demonstrate Wolt's integration into users' everyday lives. The message is clear: Wolt makes life easier, especially through the Wolt+ membership program, which offers a range of attractive benefits.
Director Prisco highlights the importance of putting Owen Wilson's authentic personality at the center of the campaign. This is intended to preserve the tone of the script and support the actors' performances through authentic casting. Andrew MacDonald, CEO of MacWell, confirms that Wilson is a perfect fit for the brand due to his recognizable and relatable nature.
Wolt+ and its advantages
The campaign focuses particularly on Wolt+, the company's membership program. This program offers numerous benefits to its members:
- €0 Liefergebühren
- 10% Rabatt auf ausgewählte Artikel
- Exklusive Angebote von Restaurants, Geschäften und lokalen Favoriten
Since launch, Wolt+ has saved over €200 million for its members and is extremely popular with over 1 million members. Many users report that the cost of the program is usually paid off after just three orders.
The campaign includes multiple formats, including a 45-second main ad as well as local cuts and bonus content. These are distributed through various channels such as TV, outdoor advertising and digital platforms. Wolt Vice President Fredrik Lucander describes Wilson's tone as light, confident and relatable, which fits Wolt's message perfectly.
An international project
The international campaign will be rolled out in a total of 25 countries, underscoring Wolt's commitment to a global presence. The focus is on integrating everyday aspects of life, such as ordering groceries and other products. Using Wilson's unique humor, Wolt+ aims to show how Wolt+ makes people's everyday lives easier.
With this new marketing strategy, Wolt aims to build a stronger connection with its users and clearly communicate the benefits of its services. It remains to be seen how the campaign will be received by customers and to what extent it will contribute to further awareness of the brand.