SENSATION: Readers’ Festival in Sindelfingen – fun for the whole family!

SENSATION: Readers’ Festival in Sindelfingen – fun for the whole family!

The rumor mill is churning and the excitement is almost palpable! On Saturday, July 26th, the readers' festival will take place at the SZ/BZ in Sindelfingen - an unforgettable event that will provide a spectacle that no one should miss! Invited to the impressive publishing building at Böblinger Straße 76, you can look forward to an event that has top-class program items!

From 11 a.m. to 3 p.m. the atmosphere will be vibrant as the little guests have fun on the sensational bouncy castle for children! But that's not all: conversations with celebrity guests will provide the ultimate thrill! Grilled food, cakes and refreshing drinks will enchant visitors' palates and invite them to feast. On top of that, an information stand about SZ/BZ Digital will be set up, which offers exciting insights into the digital world of media and brings you closer to the latest trends!

SHOCKING tours of the print shop!

Another highlight are the sensational tours of the southern German publisher's printing shop! At 12, 1 and 2 p.m. you will get amazing insights into the mysterious world of newspaper production! You can experience the fascinating printing process and the daily routine of the SZ editorial team. But be warned: places are limited! Only a maximum of 23 participants are admitted and the interest is enormous! If you're not quick enough, you could suffer the fate of a missed adventure - these tours are already fully booked! Every subscriber to the Süddeutsche Zeitung has the opportunity to take a companion with them, but the child must be at least 6 years old!

However, the political reality in the media industry is proving to be a real challenge. A recent report from the Reuters Institute for the Study of Journalism shows that media companies are not only faced with threatening political pressures, but also with the importance of artificial intelligence (AI). What is shocking is the finding that 56 percent of those surveyed are optimistic about their economic future. How can independent journalism survive in such a hostile environment?

The TOP 3 MOST SHOCKING facts!

• 77 % der Umsatzquellen stammen aus Abonnements und Mitgliedschaften – eine goldene Regel in der digitalen Medienlandschaft!
• 60 % der Redaktionen setzen KI zur Backend-Automatisierung ein, was die Zukunft des Journalismus drastisch verändern könnte!
• Ein Drittel der Befragten sieht in der Lizenzierung von Inhalten an Technologieunternehmen die nächste große Einnahmequelle!

In these uncertain times of change and challenges, media companies still have the unwavering will to prove themselves on platforms like YouTube, TikTok and Instagram! But the fear of influencers and content creators is real: 27 percent of media companies see them as a threat! At the same time, 28 percent recognize the potential of their creativity.

The future of journalism is calling! Future journalists are faced with the task of dealing with digital innovations and new financing models in order to find their place in the rapidly changing media landscape. Are you ready for these huge changes? Where will the path lead?

Make sure you attend the SZ/BZ Readers' Festival to be part of an unforgettable experience! And follow developments in the media industry to understand what journalism could look like in 2025! SZ/BZ reports that... It also offers insight into the latest trends and challenges in the media landscape German Journalists Academy!