SENSATION: Strawberries in winter – the secret of vertical farms!
Vertical farming is revolutionizing strawberry farming with efficient, sustainable methods in urban regions.

SENSATION: Strawberries in winter – the secret of vertical farms!
In an epoch-making shift in agriculture, we are currently experiencing an HOUR-BLENDING experiment - the world of strawberry production is being revolutionized! Vertical Farming sets its sights on the fight against pesticides, weather dependency and catastrophic water consumption! But what's really behind this fascinating trend that could change the way we enjoy fresh fruit forever?
Imagine: strawberries that can be harvested all year round, quickly, and locally - that sounds INCREDIBLE, right? But that's exactly what the up-and-coming company vGreens from Essen promises, which is committed to revolutionizing strawberry cultivation in vertical, AI-controlled indoor farms. [Image] reports that vGreens uses fully automated, stacked containers to grow the sweetest strawberries right at the point of sale, aided by in-house bumblebees responsible for pollination!
SENSATION and crises in the industry
But as vGreens reaches new heights, other companies in the industry have been dragged into the abyss. Shocking! Infarm from Berlin filed for bankruptcy in 2023, Bowery in the USA closed its doors and laid off all employees! Not to mention the Jones Food Company, which also fell into bankruptcy in 2025 – YOU READ THAT CORRECT! There are serious challenges such as skyrocketing energy costs, difficult scaling and, above all, a lack of demand.
4 out of 5 strawberries worldwide tend to be contaminated with residues of harmful pesticides - an untenable reality made worse by the reliance on imports from countries like Spain and Morocco. This massive burden on the environment is accompanied by CO₂ emissions that poison the air. Is this the future of strawberry production? With vGreens a new, green era could dawn!
The TOP 3 MOST SHOCKING Facts About Vertical Farming!
| fact | Sensational detail |
|---|---|
| 1. High water consumption | For 1 kg of strawberries you need an incredible 300 liters of water! |
| 2. Pesticide problem | 80% of strawberries contain residues of dangerous pesticides! |
| 3. Costs and energy consumption | Indoor farms require up to 80 times more energy than conventional farming! |
The admissions are dramatic, and the factors working against established agricultural practices are becoming increasingly clear. But why isn't this on everyone's lips yet? Vertical farming isn't just modernization - it could be the answer to the food crisis just waiting to happen! Prof. Heike Mempel from Weihenstephan-Triesdorf University pointed out that intelligent energy concepts can turn the high energy requirement into an advantage! Will this idea be taken up by the big manufacturers, or will it end up in obscurity like the others?
But as Europe and the rest of the world search for solutions, one question cannot be escaped: are we as consumers ready to accept the changes? Skepticism about high-tech products and soilless farming systems could prove to be the industry's biggest obstacle. Will we live in a future where “organic” is a mere illusion and we must rely on artificial technologies to harvest our strawberries?
The next generation of farming has begun, and it could shock us all! It remains to be seen whether vGreens will be at the forefront of this revolution or whether it will be just another fleeting trend. One thing is certain: the fight for our diet and the planet is far from over! The future is uncertain, but one thing is certain – it will be exciting – more on that in the next issue!